UBIceiuri Sănătoase – Ubitech’s Sustainability Campaign Marks One Year17 min. de citit
UBIceiuri Sănătoase, the sustainability campaign launched by Ubitech in early 2023, has officially turned one year old. Over the past year, the campaign has inspired many people to adopt healthier lifestyles and everyday habits that contribute to a more sustainable, greener future.
Focusing on both physical and mental well-being, as well as care for others and the environment, we have shared numerous positive examples together with our community on Facebook and Instagram.
In 2024, the campaign returns in a refreshed format, ready to introduce new healthy habits and inspire even more change. We warmly invite you to join our growing community on Facebook and Instagram and take part in this ongoing journey.
Until then, we encourage you to explore the retrospective of the campaign’s first year and discover the inspiring stories and healthy habits we promoted throughout 2023.
January 2023 | Campaign launch
💚 At Ubitech, sustainability is a core value we integrate not only into our construction projects, but also into our daily actions. With a strong belief in the power of leading by example, we launched the UBIceiuri Sănătoase campaign to encourage as many people as possible to adopt positive, lasting habits.
✅ The campaign is rooted in real-life inspiration. That’s why we invited our online community to become the change they wish to see in society.
📌 Running throughout the year, the UBIceiuri Sănătoase campaign highlights healthy habits each month, falling into four key categories:
🏃♀️ physical health, 📖 mental and emotional well-being, 👪 care for others, and ♻️ care for the environment.
⚕️ January – Focus on Physical Health
Cristi, our colleague from the Facilities Department, is a strong advocate of a healthy lifestyle.
For him, daily physical activity and balanced nutrition are part of a consistent and conscious routine—not occasional choices, but everyday essentials.
📖 February – Focus on Mental and Emotional Well-being
On February 6, we launched the Healthy Habits for a Sustainable Future contest on our Facebook page, inviting participants to share habits that support mental and emotional balance.
📢 The prize: two 🎫 tickets to the Bucharest National Opera. The winner? The author of the comment that received the most reactions—👍 ❤️ 🥰 😆 or 😮—by February 13, 2023, at 12:00 PM.
💚 Meanwhile, the UBIceiuri Sănătoase campaign continues to run throughout the year, aiming to inspire as many people as possible to embrace a healthy and sustainable lifestyle.
📢 Any Popovici was announced as the winner of the Healthy Habits for a Sustainable Future contest, receiving two tickets to the Bucharest National Opera. Her thoughtful entry inspired our community and earned the most reactions. 👏
💚 We are delighted to see how this campaign has sparked so many positive examples—each a meaningful step toward wellbeing and sustainability. We invite all our Facebook and Instagram followers to stay with us as the UBIceiuri Sănătoase campaign continues throughout the year.
✨ Any Popovici, winner of the first UBIceiuri Sănătoase contest, sent us a warm message from the Bucharest National Opera, where she enjoyed a magical evening at Giuseppe Verdi’s La Traviata.
🙂 We are truly delighted that our initiative supported the healthy habits embraced by Any Popovici and brought her such a memorable experience.
“Thank you once again for the magical evening at the Bucharest National Opera! La Traviata, Verdi’s masterpiece, brought joy to my soul and filled me with energy. Thank you! Wishing you continued success in your work.”
— Any Popovici, winner of the Healthy Habits for a Sustainable Future contest
✨ This month, we received numerous inspiring examples through the UBIceiuri Sănătoase campaign—proof that healthy mental habits can make a meaningful difference. Stimulating the mind and nurturing emotional well-being play a vital role in our overall health, including physical wellness.
❤️ Dragobetele, the celebration of love, was a perfect occasion to reconnect with beautiful and healthy traditions. On this day, we invited our Facebook and Instagram communities to show us how they celebrate this special moment of affection and connection.
👪 March – A Month Dedicated to Caring for Others
🌼 Spring is the perfect moment to reconnect with nature’s renewal and embrace the beauty, joy, and hope this season brings.
💚 With the arrival of spring, we launched a new phase of the UBIceiuri Sănătoase campaign, focused on raising awareness about the importance of caring for those around us.
👪 Everything we do in life—directly or indirectly—strengthens our own self-confidence. And the more we uplift the confidence of those around us, the more we grow in appreciation and respect for ourselves.
👉 With this in mind, we encouraged our online community to continue showing kindness and to share healthy habits that reflect care, compassion, and community.
🤝 Ionuț, our colleague from the Procurement Department, sets a great example through his ongoing involvement in humanitarian campaigns. His commitment to bringing joy to those in need is a habit worth following.
👉 Because every good deed creates a ripple of happiness!
👏 George, our colleague from the Facilities Department, has chosen to support the work of the NGO SOS Children’s Villages through donations—helping offer a better future to children from vulnerable communities across Romania.
👉 We encourage everyone to follow George’s example and contribute to creating brighter futures for as many children as possible.
🌍 April – Focus on Caring for the Environment
📢 At the start of April, we launched a new phase of the UBIceiuri Sănătoase campaign, this time dedicated to promoting care and responsibility for the environment.
🌍 As part of this initiative, we invited our social media community to join the movement and show us the eco-friendly actions they’re taking to make their surroundings healthier and more sustainable.
👉 Whether it’s cycling 🚴, using scooters 🛴 or public transport 🚌, or planting a 🌱 tree, we know our online friends are taking meaningful steps—big or small—to reduce their carbon footprint.
👍 Sami, our colleague from the Digital Twin Department, leads by example. He rides his bike whenever possible, whether he’s heading to work or university.
👉 Cycling is not only environmentally friendly but also a great way to stay fit—another reason we’ve encouraged our community to follow Sami’s inspiring habit.
⚕️May – Dedicated to Physical Health
At the beginning of May, we launched a new phase of the UBIceiuri Sănătoase campaign, focused on promoting physical health. On this occasion, we introduced our community to Iulian Nedelcu, who embraced a healthy lifestyle and was named an ambassador of the campaign.
💪 Although Iulian practices sports in his free time, he has already secured podium finishes in several national competitions. As part of his ambassador role, Ubitech provided him with a sponsorship package including equipment and nutritional supplements to support his participation in sporting events throughout the year.
✌️ Iulian’s dedication and passion for sports make him a true source of inspiration. We hope his energy and determination will motivate others in our community to embrace an active and healthy way of life.
👉 For more about the competitions Iulian took part in as part of the 2023 UBIceiuri Sănătoase campaign, visit: https://bit.ly/3VeC11i.
#HealthyHobbies, with #TeamHOSPICE
🏃🏃♀️ On May 13 and 14, our colleagues joined #TeamHOSPICE at the OMV Petrom Bucharest Half Marathon to support the HOSPICE Casa Speranței Foundation in its mission to bring hope and dignity to those battling serious illness.
✌️ Among them was Iulian Nedelcu, ambassador of the UBIceiuri Sănătoase campaign, who participated in this year’s half marathon to actively support HOSPICE’s remarkable goal of building two new palliative care hospitals in Adunații Copăceni and Brașov.
❗ The UBIceiuri Sănătoase Campaign Launches a New #Contest
📢 Since May focused on habits that support physical health, we were curious to learn which sports our online community enjoys most.
👉 We invited our Facebook and Instagram followers to comment on the contest post with their favourite sport and tag a friend who also practices it. This simple gesture automatically entered them into a draw for a chance to win one of two 🎟️ GoldNutrition vouchers, each worth 599 lei.
✔️ The winners were randomly selected using commentpicker.com on Friday, May 26, 2023, at 12:00 PM.
👉 The contest was hosted on our Facebook page here and on Instagram here.
🤝 We would like to extend our thanks to our partner, GoldNutrition, for supporting the UBIceiuri Sănătoase campaign by offering one of the two prizes awarded in this challenge.
❗ Over 600 Comments Submitted in the Second Contest of the UBIceiuri Sănătoase Campaign
📢 Gabriel and Ștefan shared their favourite sports and were selected as winners of the Habits for a Healthy Body contest, organised by Ubitech Construcții in collaboration with GoldNutrition. Each received a 599 lei voucher to use at goldnutrition.ro. While Gabriel told us he enjoys hiking, Ștefan shared that cycling is his sport of choice.
👉 We congratulated both winners and invited all our online friends to continue following the healthy habits we promote through the UBIceiuri Sănătoase campaign. And yes—more surprises are on the way throughout the year!
🎥 To watch the video of the prize draw, click here.
#Update
📢 Since Ștefan did not claim his prize within three working days, a new winner was drawn in accordance with the contest rules.
👉 Congratulations to Niculina, our new winner! 👏
⚕️ June – Dedicated to Caring for Others
🎈 On the occasion of International Children’s Day, we launched a new phase of the UBIceiuri Sănătoase campaign, focused on caring for others.
😊 The world of children is magical. Their joy and laughter brighten our days and bring back memories of our own childhood.
👉 With that spirit in mind, we invited our online community to bring a little magic into the lives of children and help them pursue their dreams.
🌍 July – Dedicated to Caring for the Environment
📢 At Ubitech, our commitment goes beyond building for the future—we also care deeply about the future of our planet. That’s why, in July, we launched a new phase of the UBIceiuri Sănătoase campaign, focused on encouraging sustainable practices and raising awareness around environmental protection. One simple but impactful habit we promoted: keeping our surroundings clean.
🌿 Whether enjoying a picnic in the park or hiking a mountain trail, it’s essential that we leave nature as we found it—or better. Every wrapper placed in the bin is a step toward a cleaner, greener future.
👉 The health of our planet depends on the everyday actions we choose. If each of us makes a small effort, together we can make a lasting difference. That’s why we invited our online community to enjoy nature responsibly and sustainably.
🌿 Later in the month, we highlighted another meaningful example of environmental care: tree planting.
👩🏻 Anca Feroiu, our colleague from the Procurement Department, embraced this habit a few years ago and has since participated in several 🌱 tree-planting initiatives. This spring, she even brought her children along for a family planting day—instilling environmental values in the next generation. 🌍
👏 We celebrated Anca’s dedication to the planet and encouraged everyone in our community to follow her example and contribute to a greener future, one action at a time.
🧠 August – Dedicated to Mental and Emotional Health
✅ At the beginning of August, we launched a new phase of the UBIceiuri Sănătoase campaign, highlighting the importance of travel for mental and emotional well-being—as well as for physical health.
🏃 Travel brings a multitude of benefits: it opens up new perspectives, enhances our sense of well-being, stimulates creativity, fosters inner peace, and creates unforgettable memories.
👍 In this context, we shared that many of our colleagues are passionate hikers. One of them recently sparked our longing for the mountains by sharing a stunning photo captured during a hike in the ⛰ Ciucaș Mountains.
👉 To keep the conversation going, we asked our online community: Where would you love to travel this August?
🏃 In another post, we highlighted Iulian Nedelcu, ambassador of the UBIceiuri Sănătoase campaign, who’s always on the move. He cleverly combines his love for mountain hikes with his training for sports competitions—proving that each journey not only recharges the body but also expands the mind.
✔️ We also shared some impressive details from Iulian’s recent adventures. One of his hikes took him to Negoiu Peak, while another covered a 29 km route from Bâlea Lake to Moldoveanu Peak and back, completed in just 6 hours and 33 minutes. Iulian even sent us a few spectacular photos—one of which we proudly shared on our social media pages.
👍 We celebrated Iulian’s accomplishments and hope his energy and example will inspire others to rediscover the joy of travel and movement.
🗺️ The Transformative Power of Travel—As part of the UBIceiuri Sănătoase campaign, we continued to explore the importance of travel, not just as a leisure activity, but as a meaningful way to nourish the mind and expand our outlook.
👉 Through travel, we discover more than new places. We challenge our thinking, awaken curiosity, and immerse ourselves in different cultures and ways of life. Whether it’s the towering brilliance of the Empire State Building in New York or the charm of a quaint village, every destination has the potential to inspire.
🧭 We reminded our community that every journey tells a story. Connecting with local people offers authentic insight into the culture and history of a place, making each experience unique and unforgettable.
✔️ In essence, travel is an investment in ourselves. It boosts our emotional well-being, reduces stress, fuels creativity, and encourages personal growth.
🧭 Throughout August, the UBIceiuri Sănătoase campaign gave our followers countless reasons to embrace travel as a healthy habit. As the month drew to a close, we encouraged everyone to reflect on how even a short getaway can help restore balance and recharge both mentally and emotionally.
🗺️ We believe that every corner of the world holds a story waiting to be discovered. That’s why we invited our online community to explore new places—especially when they feel the need to disconnect, recharge, or simply change their surroundings.
👉 To close out the month, we shared a travel tip from one of our colleagues: a city break in Budapest, accompanied by a beautiful photo of the Liberty Bridge. In turn, we asked our followers: What city would you recommend for a quick and refreshing getaway?
🌍 September – Dedicated to Caring for the Environment
The beginning of September marked the launch of a new phase of the UBIceiuri Sănătoase campaign, focused on the importance of waste recycling and the significant impact it has on environmental sustainability. On this occasion, we also highlighted how Ubitech specialists integrate sustainable practices not only into construction projects, but also into daily routines—contributing to the development of a cleaner, healthier future.
♻️ We shared with our online community some of the key environmental benefits of recycling, including improved health for both people and animals, preventing the extinction of endangered species—especially marine life 🐢—reducing greenhouse gas emissions 🏭, minimizing waste in landfills 🚮, and conserving the planet’s natural resources 🌱.
💚 At Ubitech, these habits are already part of our everyday mindset. Many of our colleagues routinely sort waste, recycle used cooking oil, and dispose of used batteries 🔋 responsibly—small actions that make a big difference.
👉 We invited all our followers to adopt this simple but essential habit and join us in reducing pollution and combating climate change—one recycling action at a time.
❗ #Contest
📣 Since this month focused on eco-friendly habits, we wanted to hear from our community: What are you doing to help protect the environment?
👉 We launched a new UBIceiuri Sănătoase contest and invited our social media followers to comment with one environmentally responsible habit and tag a friend to inspire them to do the same. Every participant was entered into a draw for a chance to win a 600 lei voucher to Edenland Park.
✌️ The winner will be randomly selected using commentpicker.com on 29 September 2023 at 12:00 PM, and announced by 5:00 PM that same day.
✔️ The contest is live on our Facebook page here and Instagram here. Good luck! 🍀
📍 Over 250 comments were submitted in the third contest of the UBIceiuri Sănătoase campaign.
🏆 Georgiana Stanciu shared her habit for protecting the environment and was named the winner of the Healthy Habits for a Better Future contest, which ran on our Facebook and Instagram pages between 22–29 September 2023. She received a 600 lei voucher to Edenland Park as a reward for her inspiring contribution.
👏 We congratulated Georgiana for her commitment to sustainability and invited all our online friends to stay tuned and continue following our campaign. We’ll be sharing even more healthy habits—and yes, more surprises—before the year is over!
To see the winner’s draw video, click here.
🍽️ October – Dedicated to Healthy Eating
✅ At the start of October, we launched a new phase of the UBIceiuri Sănătoase campaign, encouraging our community to embrace a balanced and nutritious diet as part of their daily routine.
💚 We reminded everyone that a healthy eating pattern supports both body and mind, improves quality of life, builds resilience to stress, boosts mood, and contributes to longevity.
👉 We also offered practical suggestions: reducing salt, sugar or fat intake, or simply adding a piece of fruit to the daily menu. Even small steps can pave the way for a healthier and more productive lifestyle.
✔️ In closing, we invited our followers to treat healthy eating as a trusted ally in their everyday lives. Our colleagues confirm that good nutrition is not only a source of energy and positivity, but also an essential factor for focus and performance.
✅ In another post, we offered our followers new reasons to turn healthy eating into a habit.
🍏 We showed that having fruit at the office is more than just a snack—it energizes us, connects us, and lifts our spirits.
💚 That’s why we shared our secret to staying productive: small, healthy habits practiced consistently.
👉 We encouraged everyone to choose a healthy alternative when in need of a snack and asked: What healthy snacks do you keep on hand each day?
💬 November – Dedicated to Mental and Emotional Health
✅ November opened with a new phase of the UBIceiuri Sănătoase campaign, this time focused on the importance of human connection. We invited our community to take time for meaningful interactions with their loved ones.
👉 We highlighted how genuine connections help us feel understood and valued, improve emotional well-being, and reduce anxiety and stress. Face-to-face interactions can also inspire creativity and offer fresh perspectives.
⏩ In a world that moves fast and feels increasingly demanding, we encouraged our community to slow down and reconnect with what truly matters—authentic relationships that help us recharge.
✌️ We invited our followers to turn meeting loved ones into a regular habit and to invest in the relationships that bring meaning and joy to their lives.
❄️ As the winter holidays approached, we reflected on how special this season is for strengthening bonds with those we care about.
👨👩👧👦 We reminded everyone that every hug, every shared memory, and every quiet moment with loved ones fills the soul and melts away stress. These are the moments that shape lasting connections and cherished memories.
🌟 We encouraged our community to welcome the magic of the season with open hearts and to create as many meaningful, joyful experiences as possible—for themselves and for others.
🤝 December – Dedicated to Caring for Others
😇 Guided by the belief that each day is an opportunity to make the world a better place, we launched the final phase of the UBIceiuri Sănătoase campaign in December—dedicated to empathy and generosity.
🤝 We showed our community that every gesture matters—whether it’s offering a helping hand or supporting a cause through a simple donation. Each action, no matter how small, has the power to create impact.
🙏 From humanitarian campaigns to small acts of kindness toward a neighbour or colleague, we emphasized that caring for those around us is a meaningful and necessary habit.
👉 And so, we invited all our followers to make empathy and solidarity defining values this December—and beyond.
