UBIHealthy Bikes, the sustainability campaign launched by Ubitech, turns 1 year old18 min. de citit
Healthy Habits, the sustainability campaign launched by Ubitech in early 2023, turns 1 year old. Throughout this past year, the campaign has encouraged a large number of people to adopt healthier lifestyles and healthy habits that can contribute to a greener future.
From the health of body and mind, to the importance of caring for our fellow humans and the environment, we’ve promoted many positive examples, along with everyone who follows us on Facebook and Instagram.
This year, we will be back with a different format of our sustainability campaign, ready to promote new healthy habits. To walk this journey together, we invite you to join our Facebook and Instagram communities.
In the meantime, we invite you to browse through the retrospective of the first year of our campaign to discover the positive examples we have promoted during 2023.
January 2023 | Campaign launch
💚 In every construction project we run, we put a focus on sustainability. We do the same in our day-to-day activities, and because we want positive examples to be shared by as many people as possible, we are launching the Healthy UBIceans campaign.
✅ It’s all about our examples, and in this context we challenged our online friends to be the change they want in society.
📌 The Healthy UBIceans campaign will run throughout this year, and each month we will promote healthy habits that can be included in one of the following categories:
🏃♀️ body health, 📖 mental and emotional health, 👪 caring for others and ♻️ caring for the environment.
⚕️ January dedicated to body health
Cristi, our colleague in the Facilities Department, is a believer in a healthy lifestyle.
Movement and healthy eating are a part of his daily life.
📖 February is dedicated to mental and emotional health
On 6 February we launched the Healthy Habits for a Sustainable Future competition on our Facebook page to find out as many habits as possible that contribute to a healthy mind.
📢 The prize was 2️⃣bilete at the Bucharest National Opera, and the winner ✅the winner of the contest was the author of the comment that received the most reactions, 👍, ❤️, 🥰, 😆 and/or 😮, by 13.02.2023, 12:00.
💚 The UBIHealthy Bikes campaign will run throughout the year in a bid to encourage as many people as possible to adopt a healthy lifestyle.
📢 Any Popovici, winner of the Healthy Habits for a Sustainable Future contest, has won 2️⃣ tickets to the Bucharest National Opera. The healthy habits described by Any Popovici inspired us and attracted the most votes. 👏
💚 We are glad that our approach has generated so many positive examples, which can be extremely useful for each of us. In this context, we have invited all our Facebook and Instagram followers to join us throughout the campaign, which will run until the end of the year.
✨ Any Popovici, the winner of the first UBI Healthy Beliefs campaign contest, sent us greetings from the Bucharest National Opera, where she had a magical evening at Giuseppe Verdi’s “La Traviata”.
🙂 We are delighted that our approach came in support of the healthy habits adopted by Any Popovici.
“Thank you once again for the magical evening at the Bucharest National Opera! “Traviata”, Verdi’s opera, made my soul happy and filled me with energy. Thank you! Good luck in your work”, Any Popovici, winner of the Healthy Habits for a Sustainable Future competition.
✨ This month we received many positive examples from the Healthy Habits campaign, encouraging us to adopt as many habits as possible that can keep our minds healthy. Training the brain and stimulating the emotions contributes substantially to overall wellbeing and even body health.
❤️ Valentine’s Day, the Feast of Love, is a good opportunity for us to enjoy beautiful and healthy traditions. On this occasion, we invited our Facebook and Instagram followers to show us how they celebrate this special day.
👪 The month of March, dedicated to caring for those around us
🌼 Spring is a perfect time to enjoy the glow of nature and embrace all the beautiful moments and hopes this wonderful time brings.
💚 With the arrival of spring, we have opened a new phase of the UBI Healthy Beliefs campaign, through which we aim to draw attention to the importance of caring for those around us.
👪 Everything we do in life is meant to protect or increase our self-confidence. The more we do to increase the self-confidence of the people around us, the more our appreciation and respect for ourselves will grow.
👉 With this in mind, we’ve invited our online friends to continue to show care for each other and share as many healthy habits as they can with us.
🤝 Ionuț, our colleague in the Procurement Department, has formed a habit of getting involved in humanitarian campaigns out of a desire to bring as much joy as possible to the faces of those who need help.
👉 More good deeds, more happy people!
👏 George, our colleague in the Facilities Department, has chosen to support the efforts of the NGO SOS Children’s Villages through donations, in order to give a better future to children in vulnerable communities in Romania.
👉 We invite you to follow George’s example, in order to support as many children as possible.
🌍 April, dedicated to caring for the environment
📢 At the beginning of April, we launched a new phase of the UBI Healthy Bikes campaign, dedicated to caring for the environment.
🌍 To this end, we invited our social media followers to be part of the change and show us what healthy actions they are doing to help make their community healthier.
👉 Whether they use 🚴 bikes, 🛴 scooters or 🚌 public transport to get around, or choose to plant a 🌱 tree, we’re sure that our online friends are doing their bit to help reduce CO₂ emissions through small or large gestures.
👍 Sami, our colleague in the Digital Twin Department, understands the importance of protecting the environment and has chosen to ride his bike whenever he gets the chance, whether it’s to work or college.
👉 In addition, cycling has many health benefits, which is why we encouraged our online friends to follow Sami’s example.
⚕️May, dedicated to body health
🏃♂️La At the beginning of May, we launched a new phase of the UBI Healthy Bikes campaign, dedicated to body health. On this occasion, we introduced our online friends to 𝐈𝐮𝐥𝐢𝐚𝐧 𝐍𝐞𝐝𝐞𝐥𝐜𝐮, who has chosen to adopt a healthy lifestyle and has thus become an ambassador of the UBIHealthy Bikes campaign. In this context, Iulian has obtained a sponsorship package from our company, which will provide him with the equipment and nutritional supplements needed to participate in sports competitions for a year.
💪 Although Iulian only does sports in his spare time, he has managed to place on the podium of several competitions held at national level.
✌️ Through his dedication and passion for sports, Iulian is an inspirational example for us and we hope his energy and determination will help all of our social media followers to embrace an active and healthy lifestyle.
👉 More details about the competitions in which the UBIHealthy Bikes in 2023 campaign ambassador participated can be found here: https://bit.ly/3VeC11i.
#HealthyHobbies, with #TeamHOSPICE
🏃🏃♀️ Our colleagues ran on 13 and 14 May alongside #TeamHospice at the OMV Petrom Bucharest Half Marathon, to support the HOSPICE Casa Sperantei Association in giving hope and dignity to those fighting for life.
✌️ In addition, Iulian Nedelcu, ambassador of the Healthy UBIcees campaign, also participated in this year’s edition of the half marathon, choosing to support the great goal of the HOSPICE Casa Sperantei Association to build two new hospitals for palliative care, in Adunații Copăceni and Brașov.
❗ UBIceuri Healthy Campaign brings a new #Contest
📢 As this month we’ve been promoting habits to keep our bodies healthy, we were curious to find out what sports our online friends are playing.
👉 So, we invited everyone who follows our Facebook and Instagram pages to tell us in a comment on the contest post what their favorite sport is and tag a friend who plays that sport. This way, they were automatically entered into the contest for a chance to win one of 2️⃣ GoldNutrition vouchers worth 599 lei each.
✔️ The two winners will be drawn at random via https://commentpicker.com/ on Friday 26 May 2023 at 12:00.
👉 The competition is running on our Facebook pages: https://bit.ly/3pTpnJu and Instagram: https://bit.ly/3pQcPTb.
🤝 On this occasion, we would like to thank our partner, GoldNutrition, who has chosen to support the UBIceans Healthy campaign by offering one of 2️⃣ prizes in this competition.
❗ More than 600 comments have been entered in the second competition of the UBI Healthy Bikes campaign.
📢 Gabriel and Stefan told us which sport they prefer to practice and won a voucher worth 599 lei each at goldnutrition.ro, as part of the Habits for a healthy body contest, organised by Ubitech Construcții, in collaboration with GoldNutrition. While Gabriel told us he likes hiking, Stefan confessed that cycling is his favourite sport.
👉 On this occasion, we congratulated the winners and invited all our online friends to continue to follow the healthy habits we will promote in our campaign and promised them that we will have more surprises in store for them throughout the year.
To see the video of the draw of the two winners,
click here.
#Update
📢 As Stefan did not claim his prize within 3 working days, a new winner has been chosen following the additional draw, as per the competition rules.
👉 So Niculina has been named the winner and we congratulate her on this occasion. 👏
⚕️Luna June, dedicated to caring for others
🎈 On the occasion of International Children’s Day, we opened a new phase of the Healthy Kids campaign, which focuses on caring for others.
😊 The world of children is wonderful, and the joy and smiles of little ones delight us and remind us of our childhood.
👉 On this occasion, we invited all our online friends to create as much magic as possible in children’s lives and help them achieve their dreams.
🌍 July, dedicated to caring for the environment
📢 At Ubitech, we care not only about the future of building, but also the future of our planet. In this context, we are launching a new phase of the UBIceans Healthy Campaign, through which we aim to encourage sustainable practices and raise awareness of the importance of protecting the environment. In doing so, we focus on a simple but high-impact habit: cleanliness.
🌿 Even if we are enjoying a day outdoors, either at a picnic or on a mountain trail, it is very important not to forget to keep nature clean. Every pack you throw in the bin is one step closer to a greener future.
👉 The health of our planet depends on us. If each of us makes a small effort, together we can make a big change. To that end, we invited our online friends to enjoy nature in a sustainable way.
🌿 At the end of July, we introduced all our online friends to another example of how we can contribute to a greener future: planting trees.
👩🏻 Anca Feroiu, our colleague in the Procurement Department, adopted this healthy habit a few years ago and was delighted to participate in several 🌱 tree planting actions. Moreover, Anca went on a tree planting action with her family this spring to instill environmental care in her two children. 🌍
👏 On this occasion, we congratulated Anca for the good deeds she has done for the future of our planet and encouraged everyone who follows our social media pages to follow our colleague’s example.
August dedicated to mental and emotional health
✅ At the beginning of August, we opened a new phase of the UBI Healthy Travel campaign, where we aimed to highlight the importance of travel for mental and emotional health, as well as for the health of the body.
🏃 Thus, we presented a number of important benefits that travel has. These included discovering new horizons, gaining a sense of well-being, stimulating creativity and finding inner peace, and creating memorable memories.
👍 In this context, we mentioned that many of our colleagues are keen hikers, and recently one of them awakened our longing for the mountains with a photo he captured while hiking in ⛰ Ciucaș Mountains.
👉 Finally, we asked our online friends where they’d like to travel in August.
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🏃 In another post, we gave all our social media followers the example of Iulian Nedelcu, ambassador of the UBIceiuri Healthy Campaign, who is always on the move and ingeniously combines mountain hikes with training for competitions. Thus, we showed that each new trip opens new horizons for Iulian and helps him to be full of energy.
✔️ In the example we gave to our online friends, we also included some interesting details about Iulian’s recent mountain treks. One of the trails was done to Vârful Negoiu and another, 29 km long, was done from Bâlea Lac to Vârful Moldoveanu and back in just 6 hours and 33 minutes. Iulian also sent us some spectacular photos from these hikes, one of which we published on our social media pages.
👍 On this occasion, we expressed our joy at Iulian’s performance and hope that his example will whet many people’s appetite for travel and movement.
🗺️ The importance of travel was featured in a new post in the UBI Healthy Travel campaign, where we showed that when we travel we not only see new places, but we train our minds and expand our perspectives by exploring new cultures and new horizons.
👉 In doing so, we highlighted that any journey can be an important source of inspiration, whether it’s the brilliance of the Empire State Building in New York or the beauty of a picturesque village.
🧭 On this occasion, I reminded that every destination has its own story, and interactions with local people give us an authentic and deep insight into the culture and history of the place we visit.
✔️ Finally, we concluded that when we travel we actually invest in ourselves, gain a sense of well-being and develop personally.
🧭 Throughout August, the UBI Healthy Travels campaign gave all of our social media followers plenty of reasons to travel, and the end of the month was a good opportunity to encourage them to adopt this healthy habit. So we remembered that relieving everyday stress and regaining inner balance are just two of the benefits of travel for mental and emotional health.
🗺️ In every corner of the world there is a story waiting to be discovered or an adventure waiting to be had, and in this context, we invited our online friends to let go and discover the magic of places they haven’t yet explored if they feel they need a break, an escape or simply a change of scenery.
👉 Finally, we shared with our online followers the recommendation of one of our colleagues: a city break in Budapest, from where he also sent us a photo capturing the Freedom Bridge and we asked them which cities they would recommend for a city break.
September, dedicated to caring for the environment
🌍 The beginning of September opened a new phase of the UBI Healthy Cities campaign, focusing on the importance of waste recycling actions, taking into account the positive impact they have on the environment. We reminded on this occasion that Ubitech specialists integrate sustainable solutions in construction projects, but also in daily activities, to contribute to building a better future.
♻️ In this context, we introduced our online friends to some of the important environmental benefits of recycling. These include improving human and animal health, preventing the extinction of many 🐢 animal species, especially marine species, reducing 🏭 greenhouse gas emissions in the atmosphere, reducing the amount of 🚮 waste landfilled and conserving 🌱 the Earth’s natural resources.
💚 Thus, we have shown that recycling actions have already become part of the daily routine of our colleagues, who emphasize selective waste collection and take used cooking oil and 🔋 batteries to the supermarket for recycling.
👉 Finally, we invited everyone who follows our social media pages to adopt this healthy habit, to contribute together to reducing pollution and fighting climate change.
❗ #Contest
📣 As this month we’ve been promoting habits that show how important it is to care for the environment, we were curious to find out what our online friends have been doing to protect the environment.
👉 So, we launched a new competition as part of the UBI Healthy Habits campaign and invited everyone who follows our social media pages to mention a healthy habit through which they have contributed to protecting the environment and tag a friend to follow their example. This way, they were automatically entered into the competition for a chance to win a 600 lei voucher to Edenland Park.
✌️ The winner will be drawn at random via https://commentpicker.com/ on 29.09.2023 at 12:00 and will be announced by 17:00 on the same day.
✔️ The competition runs on our Facebook pages: https://bit.ly/3pTpnJu and Instagram: https://bit.ly/3pQcPTb
📍 Over 250 comments have been entered in the third competition of the UBI Healthy Eating campaign.
🏆 Georgiana Stanciu told us how she used to protect the environment and won a voucher of 600 lei at Edenland Park in the Healthy habits for a better future contest, run on our Facebook and Instagram pages from 22-29 September 2023.
👏 On this occasion, we congratulated Georgiana and invited all our online friends to keep following our posts to keep up to date with all the healthy habits we will be promoting as part of the campaign. At the same time, we promised them that we will have more surprises in store for them by the end of the year.
To see the winner’s draw video, click here.
October for a healthy body
✅ At the beginning of October we launched a new phase of the 𝐔𝐁𝐈𝐜𝐞𝐢𝐮𝐫𝐢 𝐬𝐚̆𝐧𝐚̆𝐭𝐨𝐚𝐬𝐞 campaign, through which we aim to encourage our online friends to opt in to a 𝐚𝐥𝐢𝐦𝐞𝐧𝐭𝐚𝐭̦𝐢𝐞 𝐬𝐚̆𝐧𝐚̆𝐭𝐨𝐚𝐬𝐚̆.
💚 Thus, we reminded them that a balanced eating routine is necessary for the proper functioning of the body and mind, improves quality of life, increases resistance to stress, positively influences mood and increases life expectancy.
👉 At the same time, we showed them some ways to improve their daily diet, such as reducing salt, sugar or fat intake, or simply adding a fruit to their daily routine. Such a change is certainly welcome and can be a first step towards a healthier and more productive lifestyle.
✔️ Finally, we invited all our online followers to make healthy eating a reliable ally in their daily lives and urged them to follow the example of our colleagues, who confirm that healthy eating is their main source of energy and good mood, but also an important element for optimal concentration.
✅ In another post on the UBI Healthy Eating campaign, we gave our social media followers new reasons to adopt healthy eating.
🍏 In doing so, we showed everyone that fruit at the office is not just a healthy snack for us, but also a habit that vitalizes us, connects us and makes us feel good.
💚 In this context, we revealed our secret to a productive day, which lies in our little healthy habits.
👉 On this occasion, we encouraged our online friends to choose something healthy when they feel the need for a snack and asked them what healthy snacks they included in their daily routine.
November dedicated to mental and emotional health
✅ The beginning of November opened a new phase of the UBI Healthy Snacks campaign, highlighting the importance of human connection, and we invited our online friends to take time to connect with their loved ones.
👉 So, we explained that human interactions not only help us feel understood and appreciated, but also have a positive impact on our well-being and reduce stress and anxiety. At the same time, we have shown that face-to-face interactions can stimulate creativity, innovation and provide a new perspective on the problems we face.
⏩ Next, we showed that while the fast pace of modern life has a significant impact on us and challenges are the order of the day, we aimed to focus our attention on authentic connections that can really help us recharge our batteries.
✌️ Finally, we encouraged everyone who follows our social media pages to make it a habit to meet up with loved ones and invest in the relationships that enrich their lives.
❄️ In the run-up to the winter holidays, we showed our online friends how important this time of year is for strengthening human connections. To this end, we presented in the UBI Healthy Beliefs campaign new reasons to cherish encounters with loved ones that have a positive impact on mental and emotional health.
👨👩👧👦 On this occasion, we highlighted that every hug, every shared memory or every moment spent with loved ones can fill anyone’s soul with joy and take away stress. These special encounters strengthen the bonds between people and create precious new memories that last through time.
🌟 Last but not least, we invited all our followers on social media platforms to embrace the magic of the winter holidays with an open heart and create as many memorable moments as possible for themselves and those around them.
December, dedicated to caring for others
😇 Based on the idea that every day we can make the world a better place, we launched a new Healthy UBIceans campaign in December, through which we aimed to bring to the forefront the importance of caring for those around us.
🤝 In doing so, we showed everyone who follows us on social media platforms that every gesture counts, whether we’re extending a helping hand to someone or supporting a worthy cause with a donation. In this way, we highlighted that each of us can make a difference in our community.
🙏 In support of this idea, we explained that every act of kindness is very important, whether we are talking about getting involved in humanitarian campaigns or helping a neighbour or colleague.
👉 Finally, we invited
